Hannah Jardine’s top 5 key take outs from Dubai Derma 2024

Dubai Derma 2024

Dubai Derma is the leading dermatology & laser event in the Middle East, Africa and beyond. Ignition’s Sustainability & Development Director, Hannah Jardine, visited Dubai Derma and shared her Top 5 take outs across engagement, creativity, giveaway experiences and unique refreshments.

1. DUBIMED

Why? – Innovative Engagement

This stand was very popular and included a 2 part engagement process which involved delegate feedback. It had a filming area, where delegates were recorded, this was then projected on the other side of the booth within a 3D touch screen interactive. Delegates really enjoyed finding their recordings and watching them back. This drew in the crowds.

2. Revitacare

Why? Popularity

Revitacare were giving away ice creams on the stand, this was very popular. Revitacare were the only company to offer food giveaways. It looked like delegates were seeking them out (I certianly was!)

3. Medway

Why? Creative

Medway had a creative attractor linking to their branding. Delegates would have their photo taken and this would then be printed out and stuck onto a large poster on the wall which was creating a mosaic picture incorporating their branding. As the congress went on, many delegates checked back in on the progress of the picture. A great way to encourge delegates back onto the stand time and time again.

4. Sesderma

Why? Unique and bespoke givaway experience

Sesderma had a photobooth experience, combined with taliored give aways of product samples. Delegates had their photo taken at the booth and then answered a series of questions which determined which product they should be given. The sample then dropped down at the bottom of the photobooth. This was popular with delegate engagement and offered a personalised experience.

5. Dermedica

Why? Attraction

Dermedica had an interactive ‘wheel of fortune’ where delegates would spin the wheel to see if they had won a free product to take home. This allowed for one-to-one delegate interaction, after the products were handed over.

This is an example of a really simple (but effective) attractor, without the requirement of hi-tech gamification.