Hannah Jardine’s top 5 key take outs from ACE 2024

ACE 2024

ACE is the UK's leading event for non-surgical aesthetic professionals. Ignition’s Sustainability & Development Director, Hannah Jardine, visited ACE and shared her Top 5 take outs across attraction, promotion, gamification, attractiveness and unique refreshments.

1. Teoxane

Why? – Attraction

This stand really stood out with its infinity photo tunnel! It was a popular attractor, which also encouraged delegaes to post on Teoxane’s social page.

2. Skinade

Why? Creative promotion

Skinaid promoted their stand in a unique and creative way. They had hostesses, dressed as angels, walking the floor offering Skinade’s collegen drinks to delegates. This drove traffic to the stand.

3. Cutera

Why? Unique refreshements

Cutera were giving away cocktails on their stand. Cutera were the only company to offer a ‘happy hour’ and this drew in the crowds.

4. Neuvia

Why? Gamification

Neauvia, with their recognisable red banding, had a distinctive attractor. This caught my eye as a unique experience, using gamification to bring delegates in, which I’ve not seen before in the health and beauty world.

5. Croma

Why? Attractiveness

Croma had a unique and beautiful floral photo wall. This attractor also encouraged delegates to post on social media, with a chance to win HA sheet masks!