Hannah Jardine’s top 5 key take outs from AMWC 2023

AMWC 2023

The Aesthetic and Anti-Aging Medicine World Congress (AMWC) is the industry’s leading event focusing on the continuing education of physicians and the fostering of new, meaningful professional connections.

Ignition’s Sustainability & Development Director, Hannah Jardine, visited AMWC in Monaco and shared her Top 5 take outs.

1. Allergan Aesthetics

Why? Innovative and pertinent photo booth

Allergan had a fabulous 360° photo opportunity on their stand which linked beautifully to their 360° approach to products, practitioners and practice.

Their recently released report ‘Future of Aesthetics’ explores how the Aesthetics industry is being shaped by social and cultural shifts. Allergan anticipates how industry behaviours will evolve and this is therefore giving them a 360° view, allowing them to meet the needs of practitioners and patients.

Linking their attractor to their approach is very creative, informative and relevant.

Allergan develop, manufacture and market a portfolio of products which includes facial injectables, body contouring and skin care.

2. Hydrafacial

Why? – Capacious terrace

Hydrafacial maximised their use of space and delegate interactions with a private sun terrace area. This was located just behind their exhibition stand where they offered a ‘hydration station’ to visiting delegates. This was elegantly designed, in keeping with Monaco’s coastal offering. This was hugely popular and offered a happy hour each afternoon. With a bustling conference centre, what better way to engage with delegates - in the sun with a drink!

The terrace was also home to a catwalk photo booth which drew in the crowds.

Hydrafacial uses Vortex Fusion Technology, performed via device rather than by hand, to gently refresh and revive the skin.

3. Mesoestetic

Why? – Impactful attractor

Mesoestetic had a beautiful, effective attractor which stood out from afar. As people walked past, the photo backdrop shimmered, drawing people to the stand. The stand looked very elegant, more like a high end store than an exhibiton booth.

Mesoestetic is a pharma group who manufacture all of their own products. They develop a large variety topical products,manufacture intradermal medical devices and develop, produce and market medications for the treatment of skin-related disorders.

4. Skymedic

Why? Popular Engagement

Skymedic had an interactive ‘wheel of fortune’ where delegates would spin the wheel to see which product they could take home. This always had a queue of traffic and was managed efficiently by the hostesses. This allowed for one to one delegate interation, after the products were handed over.

This is an example of a really simple (but effective) attractor, without the requirement of hi-tech gamification.

Skymedic has a number of R&D laboratories across Spain for it’s product lines which include devices and technology, supplements and cosmetics and injectables.

5. Merz

Why? Unique Refreshments

Merz were giving away mini ice creams on the stand, this was very popular, attracting large queues. Merz were the only company to offer food give-a-ways.

Merz specialises in fillers and non-surgical skin lifting.