The exhibition industry's ‘build and burn’ mentality

 

The exhibitions industry used to be horrifically wasteful - and it would be untrue to say the ‘build and burn’ mentality has gone away completely.

Globally, approximately 32,000 exhibitions take place each year, featuring 4.5 million exhibiting companies and attracting more than 303 million visitors, meaning there’s lot of potential wastage to be addressed.

If you’re thinking of designing - or commissioning - a trade exhibition stand right now, the good news is that there are plenty of ways to make the process more sustainable and less wasteful, with lots of new ideas also coming onstream.

Watch our webinar: Pause for Purpose

During the pandemic, when all live events came to a complete standstill, and to coincide with Global Exhibitions Day, Ignition CEO Sam Rowe shared ideas and examples to inspire a new sustainable mindset for companies who take part in multiple exhibits and discuss innovative ways to help drive a new agenda for their future exhibitions programme.

We think this is as valid today as it was in 2020.

Key points included:

  • Ideas on how to set a sustainable exhibit strategy

  • Recognise and remove internal barriers to sustainability

  • Demonstrate that modular designs can be incredibly creative and beautiful

  • Discover how sustainable exhibition programmes can be

  • Indicative cost model and ROI

 
 

Thank you for reading.

We’d love to hear your thoughts. Post a comment below or if you would like to find out more, please do get in touch.