What Lessons Can Exhibitors Draw From Ai Application in the Beauty Industry?
Inspiration and lessons from Ai application in the beauty industry:
What Lessons can Exhibitors draw from Ai Application in the beauty industry?
In the full report, explore tangible exhibition ideas for the pharmaceutical, aerospace and aesthetic beauty industries.
Ready to see how these trends can transform your industry exhibits?
1. Democratising Data with Ai Tools
2. Hyper-Personalised with Ai
3. Ai as an Expert Consultant
4. Streamlining Compliance with Ai
Democratising Data with Ai Tools
41% of beauty brands plan to use generative Ai to analyse customer data to refine shopping suggestions (Euromonitor, 2023).
Estee Lauder’s owned-Clinique launched their facial skin analysis tool, named the Clinical Reality. The tool has conducted more than one million scans, highlighting consumer’s top concerns.
Curious about how ‘Democratising Data with Ai Tools’ can inspire immersive experiences at your exhibition?
Image credit: Clinique
Hyper-Personalisation with Ai
Supercharging development of virtually trying products and services, Ai technology helps experts product match for the next-level recommendations.
UK beauty brand, Dcypher, invested in a smart Ai tool to perfect their complexion offering. The tool is quiz based, where users select what type of makeup coverage and finish they are looking for and the tool does the rest.
Curious about how ‘Hyper-Personalisation with Ai’ can inspire immersive experiences at your exhibition?
Image credit: Dcypher
Ai as an Expert Consultant
R&D is being expedited with precision, fuelled with Ai. Within the beauty industry, we’re seeing advancements in at home services, and an ability to tailor for specific beauty needs unlike ever before.
L’Oreal-owned luxury beauty brand, Yves Saint Laurent, has created Ai personalised scent recommendations. No more guessing what you like, sit back and let science do the work for you.
Curious about how ‘Ai as an Expert Consultant’ can inspire immersive experiences at your exhibition?
Image credit: Yves Saint Laurent Beauty
Streamlining Compliance with Ai
Sustainability goals in the beauty industry are centred around reducing waste and collecting data on the manufacturing process.
The Good Face Project centred Ai in its formulation, regulatory compliance and innovation software, to help its portfolio of brands, retailers and contract manufacturers ‘shrink down the product development cycle’.
Curious about how ‘Streamlining Compliance with Ai’ can inspire immersive experiences at your exhibition?
Image credit: The Good Face Project
Key Learnings
Cross-Industry Pollination
By borrowing inspiration from the beauty industry’s integration of Ai, exhibitors in pharmaceuticals, aesthetic beauty, and aerospace can elevate their booth designs into personalised and digital destinations. Personalisation, consulting, and compliance are every day issues, transformed into opportunities for brands to create lasting impressions.