Xactly Unleashed
Unleashing insights and tools for a personalised virtual experience.
Xactly Unleashed is the largest virtual gathering of global sales, finance, revenue, operations and compensation professionals.
Unleashed Virtual 2021 brought together innovative thought leaders and key experts to discuss how organisations need to compete in an evolving economic landscape, create certainty of the future and embrace intelligent revenue.
The event provided delegates with insights and tools to succeed in sales, alongside it being a platform for Xactly to introduce its latest capabilities and technology roadmap.
Specifications
Event Unleashed Virtual Summit
Country USA
Industry Technology, SaaS
Participants 2,500+
“The Xactly team couldn’t have been more pleased with how our Unleashed Virtual event turned out this year. We received tons of positive feedback on how cool, engaging, and unique our virtual experience was. Ignition reassured us and became the voices of reason with their expertise. We were sad when the project came to an end as we always had a lovely time catching up!”
Challenge
Xactly Corp wanted to build upon the success of their current virtual Unleashed platform. With a reduced timeframe, we were appointed to add value, with the objective to increase engagement and improve immersion throughout to provide a more memorable experience.
We were challenged to create an experience that would accelerate Xactly’s existing pipeline - improving the quality and speed of conversions. Also to design an event that educates participants and the industry, whilst cutting through the noise with an impactful experience unmatched by Xactly’s competition.
Solution
Attendees were looking to learn about optimising performance of their revenue organisation at Xactly Unleashed. The use of data formed the backbone of the solution.
Pre-event, we leveraged audience segmentation and data collection, enhancing the event experience with content that felt relevant and timely to each individual.
During the event, we started the user journey experience with an impressive entrance that then placed participants at the centre stage. The 3D virtual environment, complete with avatars, had a lobby area, networking opportunities, and interactive videos throughout the summit.
Features
Secure access via logins utilising the Bizzabo event platform
Live and personalised event agenda
Incentivised site exploration via gamification
Community and networking areas
VIP content
Live chat function and helpdesk support
User-generated content, voting and feedback
Interactive live sessions followed by Q&A’s
Pre-recorded video content and resource content
Full engagement analytics reporting
2,500+
Unique users
30+
Live speaker sessions
6,725
Total sessions over 2 days
Result
Xactly Unleashed 2021 was more than just a webinar. It allowed more professionals to experience Unleashed than ever before and exceeded industry benchmarks for virtual events in this sector.
“When it came to day-of execution, the help we received from the Ignition team was incredible. Every question or concern we brought to them had an answer and/or a solution within minutes. We would definitely recommend working with the Ignition team and are looking forward to utilizing them on future projects.”