OVO Energy
Plugging OVO Energy into Fully Charged Live.
OVO Energy specialises in 100% renewable electricity, smart home and heat systems, and EV (electric vehicle) innovations.
The company aims to be net-zero carbon by 2030 and creates technology products to help consumers decarbonise their energy usage.
Specifications
Event Fully Charged Live
Country UK
Industry Renewables
Stand Size 50 sqm
Challenge
Whilst the audience for Fully Charged Live would mainly be EV enthusiasts - both consumer and B2B - there would also inevitably be EV novices present too.
Ignition was challenged to design an outdoor exhibit that was both entertaining and engaging for all, with activations that provide engagement and education.
OVO Energy’s products needed to be highly visible on the stand too, from its OVO Drive and OVO Drive Anytime EV tariffs to its EV Leasing offer, vehicle-to-grid (V2G) trial, smart chargers and its partnership with Mini.
A Mini Electric vehicle was also to feature on the stand to help demo products, with OVO Energy offering Mini Electric members 5000 free miles.
There were three main narratives the exhibit needed to communicate:
OVO Energy’s full ecosystem of EV products to suit their customers’ needs throughout the EV journey.
OVO Energy’s commitment to a Plan Zero and the importance of EVs within their journey towards decarbonisation.
OVO Energy’s other cool decarbonising products, which in conjunction with their EV products really make an impact on reducing consumers’ carbon footprint.
Solution
As this was an outdoor event, we knew we could design more than just a marquee. Our design team specified a re-usable ribbed structure rather than a re-cyclable framework, with inflatable ends creating rounded curved sides.
As the brief was for a stand that was both entertaining and educational, comprised of both games and a learning experience, the designers very much focused on the ‘mini Science Museum’ idea and looked at how this might translate into interaction, discovery and tactility, breaking content down into smaller elements via a colourful, playful info-graphic approach.
The design team adopted shapes from the OVO Energy ‘identity kit’ throughout the stand, including on the glazed façade. The client logo also occupied prominent positions, including being set against an artificial and re-usable living wall, which formed a perfect background and also referenced the living wall in the company’s own HQ.
Inside the stand, Ignition created a perimeter grid, leaving a central space open for the Mini Electric, which served as a draw to visitors and could clearly be seen from a distance through the front and rear glazing.
The grid itself represents the electricity grid and was constructed from a minimal number of lightweight materials, including a timber frame and thin graphic panels. The grid was arranged in zoned areas, each dedicated to a key area of OVO Energy messaging.
A total of fifteen activation ideas were proposed within initial design concepts, knowing there would only be room for three, but ensuring the client had a great choice of ideas to bring its messaging to life. The most visual of these, set against the rear left wall, is the Spinning Wall, a 3x3 grid of green cubes featuring key imagery and messages and set on columns inside an angled, cut-out square within the display grid. The second interactive was another engagement tool - a set of doors with questions with the answers revealed by opening – whilst the third was a tech-led ‘test your knowledge’ quiz on an iPad, with entrants added to a prize draw.
“For OVO, sustainability is really important – it’s a core part of our mission and values - so it was great to find a like-minded agency that specialises in exhibition design who is also passionate about sustainability. It was fantastic having a really creative team on board and reassuring to know that everything that we’ve done today will be carbon offset at the end of the show.
Our experience of working with Ignition was great. We didn’t have to worry about a thing, we felt like we were in safe hands throughout the creative and delivery process.”
