Holcim
Supporting a transformation to net-zero with sustainable design.
Holcim build progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. The company is driving the circular economy as a world leader in recycling to build more with less.
We established an immediate synergy, based on a shared outlook and values as people-first companies with a serious commitment to sustainability and responsible exhibiting. Both Holcim and Ignition have CO2 targets validated by the Science Based Targets initiative for all scopes.
This type of partnership delivers great results and is kinder to the environment.
Specifications
Event Greenbuild, CONEXPO-CON/AGG
Country USA
Industry Construction
Stand Size 150-180 sqm
Challenge
Greenbuild was the first exhibition Holcim US had attended since rebranding. Our aim was to help them connect with their stakeholders and bring to life their vision as a global leader in sustainable building solutions.
Their new logo is based on an infinity symbol and is designed to reflect their commitment to the green transformation from the earth to sky, with Holcim at the center connecting all dimensions of building.
Our aim for the creative concept was to incorporate the new and vastly different brand identity system into the Greenbuild scheme, whilst reusing and repurposing as many of our previous booth design components to help minimise their carbon footprint at Greenbuild.
500+
Ice creams served
700+
Items of branded swag shared
250+
High-level engagements
Solution
The booth aligns with Holcim’s sustainable initiatives and values.
The intelligent design of a modular, reusable and reconfigurable prior exhibition design allowed variations of the same kit of parts for Greenbuild.
We kept the space as open and welcoming as possible with a focus on learning, hospitality and to facilitate networking.
The spatial layout consists of a living green wall and two main areas for delegates to gather information.
The open hospitality area complete with an LED wall for dynamic brand messaging, invites delegates to network and socialise, whilst being in close proximity to consultation areas and a private meeting room.
Totem brand information areas provide a flexible solution and product platform for Holcim’s team to engage with delegates. Numerous configurations can be achieved, including material demonstrations, scale model displays, consultation spaces and static or digital content presentation. These totems create higher level navigation for visibility on and off the booth and facilitate personal exploration and discovery.
“Working with Ignition has been wonderful. I love having one key contact to work with and Ignition is always very responsive and professional. They always have new solutions and innovations to show us so that we are leading our industry.”
