Elvie
Making a loud noise about an industry-first silent breast pump
As a newcomer to the sector, women’s technology company Elvie could not rely solely on their brand to draw visitors in. The Ignition team worked to deliver a stand wholly focused on drawing attention to the launch of their newest product - the Elvie Pump - an industry challenging breast pump which recently made headlines when worn on the catwalk by model Valeria Garcia.
Specifications
Event Kind + Jugend 2018, 2019
Country Germany, China
Industry Baby Products Market
Stand Size 20 - 35 sqm
Given Elvie’s stand was all about the launch of their newest product - the Elvie Pump - the team brought the stylish and minimalist breast pump to the fore on a ‘pick-me-up’ plinth where passing visitors could examine it closely. Beautiful lifestyle photography and muted, sophisticated colours stood out among the brighter palettes that featured so prominently at this show, to emphasise the game-changing nature of the product.
Kind und Jugend, 2018
“The team are efficient, creative and a joy to work with. Their skills at designing unique, appealing, on-brand stands are very rare to find. The execution of their designs is carried on with great craftsmanship, efficiency and delivering on time. During Kind + Jugend 2018 we received great compliments from our clients and potential clients who were passing by when the stand caught their eye. Following the show, the team showed support over and above expectation. Pleasure to work with the entire team and we look forward to doing so again in the future.”
Kind und Jugend, 2019
Elvie had acquired a new location for the 2019 show, allowing them a bigger footprint in the hall.
This new location allowed us the opportunity to introduce a bigger structure with more impactful graphics, feature curves and a central column that provided an ideal point for informal conversations about the products on the booth.
