Roche

Blending engagement with spatial and graphic design

Annual Global Portfolio Management

Executing Roche's annual event portfolio, across the world. Events, exhibitions, meetings & symposium.

Industry

Pharmaceutical

Location

Global

One year of delivery

0

Countries

0+

Exhibitions

0

Meetings & Symposia

The brief

 

Design and deliver Roche’s annual portfolio of events and exhibitions across various therapy areas and brands. Maintain audience engagement on the stand.

Roche exhibition signs

Approach

Maintaining audience engagement on stand.

Prioritising interactivity, we introduced a selfie wall, a space for delegates to mark where they were from. To maintain engagement, at the Opening Ceremony, we hosted an art battle where four artists compete to depict a geography. Delegates then voted throughout the show for their favourite style.

Roche exhibition looking up

"It has been a pleasure partnering with the Ignition team who have delivered a unique booth concept under very challenging timelines. No wild ideas seemed impossible to implement and l was stunned by the quick responsiveness and professionalism. It feels like a great match to work with a team that is creative and open to new ideas."

Ysabelle Knill, Associate International Product Manager, RBSS, Roche Diagnostics International Ltd