Pfizer
An annual leadership meeting experience like never before
Virtual Event
A virtual meeting, delivered as an experience, taking Pfizer's annual leadership meeting to new heights.
Industry
Pharmaceutical
Location
Global
Success Metrics
Client event score (out of ten)
Average sessions attended
Average session duration (min)
Features
- Video production and streaming
- Animation
- Event branding
- Web platform that centred around user generated content
- Event management
- Pre-event engagement
- Assistance with content development and event personalisation
- Scripts and support materials
- Speaker prep and coaching
- User profiling against key content theme
The brief
The leadership team needed to share their 5 year Vision for EMEA.
Emerging from a two-year hiatus, the virtual event needed to be out-of-the-ordinary, to inspire and educate Pfizer’s leaders.
It was time to break the norm and provide something that was different from what they had become accustomed to – it was clear that people were looking for more.
Our aim? Create an experience that over-delivered. Create something that allowed people to connect with the content on a personal level. Create something to remember.
Results
A successful virtual event with impressive feedback across the board.
Attendance was high, with the average sessions also being high.
The scoring criteria was exceptional (9.75/10), and we’ve since become an ongoing partner for Pfizer to lean on for virtual events.
