OVO Energy
Engaging and educating on the power of electric vehicles
Exhibition
Speaking to EV enthusiasts about OVOs products and the future of Plan Zero.
Industry
Energy
Location
UK
The brief
OVO had 3 key goals:
- Show the full suite of EV products
- Communicate OVO’s commitment to decarbonisation by 2035
- Showcase products that help consumer’s reduce their carbon footprint
Walkthrough
Whilst some exhibitors went with a marquee, our design team leveraged a re-usable ribbed structure with inflatable ends to create rounded curved sides. The design team adopted shapes from the OVO Energy ‘identity kit’ throughout the stand, including on the glazed façade. The client logo occupied prominent positions, including being set against an artificial and re-usable living wall, which formed a perfect background and also referenced the living wall in the company’s own HQ.
Inside the stand, a Mini Electric took centre stage to draw visitors into the stand – clearly seen from a distance through the windows positioned at the front and rear of the booth. The booth leveraged a grid design throughout, representing an electricity grid constructed from a minimal number of lightweight materials, including a timber frame and thin graphic panels. The grid was arranged in zoned areas, each dedicated to a key area of OVO Energy messaging.
Activations
There were three activations within the booth, developed to bring the message of OVO to life.
- A spinning wall, a 3×3 grid of green cubes featuring key imagery and messages and set on columns inside an angled, cut-out square within the display grid.
- A set of doors with questions with the answers revealed by opening.
- A tech-led ‘test your knowledge’ quiz on an iPad, with entrants added to a prize draw.
The booth created an entertaining and educational space, comprised of both games and a learning experience. The designers took inspiration on a ‘mini Science Museum’ idea and looked at how this might translate into interaction, discovery and tactility, breaking content down into smaller elements via a colourful, playful info-graphic approach.
